# Podcast sponsor brands by category, 2026

> As of 2026-10-29, Zalwin tracks 42 sponsor brands. The largest group is Health and fitness with 17 (40% of the total); the groups shown sum to 47 in shows sponsored. Figures are computed from public records and refresh automatically.

| Group | Records | Total shows sponsored | Median shows sponsored |
|---|---|---|---|
| Health and fitness | 17 | 18 | 1 |
| Marketing | 9 | 10 | 1 |
| AI | 5 | 5 | 1 |
| Business | 3 | 3 | 1 |
| Comedy | 3 | 6 | 1 |
| Science | 3 | 3 | 1 |
| News and politics | 1 | 1 | 1 |
| Technology | 1 | 1 | 1 |

Source: https://zalwin.com/reports/podcast-top-sponsor-brands-and-ad-categories-2026 (updated 2026-10-29).