[Research](/research) / PodcastSponsorIndex

# Podcast Sponsors by Brand and Category: 2026 statistics from 42 public records

**The most common main category is Health and fitness: 17 of 42 records (40.5%) (as of 2026-10-29; source: Public podcast RSS show notes of popular shows (discovered via the iTunes Search API), aggregated by sponsor brand).**

Data as of 2026-10-29 · Compiled by Zalwin from Public podcast RSS show notes of popular shows (discovered via the iTunes Search API), aggregated by sponsor brand Copy citation

Work with the records behind these figures: all 42 PodcastSponsorIndex records with source links, as one CSV.

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## Key findings

- Zalwin's PodcastSponsorIndex dataset holds 42 PodcastSponsorIndex records dated 2026-05-10 to 2026-10-29 (as of 2026-10-29; source: Public podcast RSS show notes of popular shows (discovered via the iTunes Search API), aggregated by sponsor brand). [#](#finding-1)
- The most common main category is Health and fitness: 17 of 42 records (40.5%) (as of 2026-10-29; source: Public podcast RSS show notes of popular shows (discovered via the iTunes Search API), aggregated by sponsor brand). [#](#finding-2)
- Across 42 records with a stated shows, the total is 47 and the median is 1; the largest is 4 (BetterHelp) (as of 2026-10-29; source: Public podcast RSS show notes of popular shows (discovered via the iTunes Search API), aggregated by sponsor brand). [#](#finding-3)
- The top 10% of records by shows (4 of 42) account for 19.1% of the total (as of 2026-10-29; source: Public podcast RSS show notes of popular shows (discovered via the iTunes Search API), aggregated by sponsor brand). [#](#finding-4)
- 17 of 42 records (40.5%) are dated within the 30 days before 2026-10-29 (source: Public podcast RSS show notes of popular shows (discovered via the iTunes Search API), aggregated by sponsor brand). [#](#finding-5)

## PodcastSponsorIndex records by main category

| Group | Records | Share |
|---|---|---|
| Health and fitness | 17 | 40.5% |
| Marketing | 9 | 21.4% |
| AI | 5 | 11.9% |
| Science | 3 | 7.1% |
| Comedy | 3 | 7.1% |
| Business | 3 | 7.1% |
| Technology | 1 | 2.4% |
| News and politics | 1 | 2.4% |

## Methodology and data provenance

- Sample: 42 public records dated 2026-05-10 to 2026-10-29; illustrative samples excluded.

- Source: Public podcast RSS show notes of popular shows (discovered via the iTunes Search API), aggregated by sponsor brand. Refreshed automatically about every 168 hours; figures above are as of 2026-10-29.

- Shares are of all records in the dataset; totals and medians use only records with a stated shows.

- Organization-level data only. Informational; verify individual records at the official source.

### Cite this study

Zalwin Research, "PodcastSponsorIndex statistics" (data as of 2026-10-29), https://zalwin.com/research/podcastsponsorindex

Copy citation

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