GovBidPulseFormDPulseAccessPulseCitePulseLocalSchemaPulseIntelligence feedsSupport

AccessPulse / report

Accessibility risk report: demo-ecommerce-store (demo)

Demo report on a fictional sample site.

0 / 100 · High risk

7 high lawsuit-trigger risks and 8 other issues found. Fix the high risks first: they are the issues most often cited in ADA demand letters.

3 of 18 checks passed · Scanned Mon, 02 Nov 2026 02:46:44 GMT

Download Markdown report

High lawsuit-trigger risks

Images missing alt text HIGH WCAG 1.1.1 · 2 found

Screen-reader users cannot tell what these images show. Missing alt text on product and service images is one of the most common triggers in ADA demand letters.

Found:

<img src="/logo.png">

Copy-paste fix:

<img alt="[Describe this image, e.g. product name and colour]" src="/logo.png">

Found:

<img src="/tent.jpg">

Copy-paste fix:

<img alt="[Describe this image, e.g. product name and colour]" src="/tent.jpg">

Form fields without labels HIGH WCAG 1.3.1, 3.3.2, 4.1.2 · 2 found

Booking, contact and checkout fields have no label a screen reader can announce, so blind customers cannot complete the form.

Found:

<input type="email" name="email" placeholder="Email for 10% off">

Copy-paste fix:

<label for="field-1">Email for 10% off</label> <input id="field-1" type="email" name="email" placeholder="Email for 10% off">

Found:

<input type="text" name="card_number" placeholder="Card number">

Copy-paste fix:

<label for="field-2">Card number</label> <input id="field-2" type="text" name="card_number" placeholder="Card number">

Buttons with no accessible name HIGH WCAG 4.1.2 · 1 found

Some buttons (often icon-only buttons like cart, menu or close) have no text, so assistive technology announces just "button".

Found:

<button><svg viewBox="0 0 10 10"></svg></button>

Copy-paste fix:

<button aria-label="[What this button does, e.g. Open cart]"><svg viewBox="0 0 10 10"></svg></button>

Links with no accessible name HIGH WCAG 2.4.4, 4.1.2 · 2 found

Some links (often social icons or image links) have no readable text, so users cannot tell where they go.

Found:

<a href="/"><img src="/logo.png"></a>

Copy-paste fix:

<a aria-label="[Where this link goes, e.g. Our Instagram]" href="/"><img src="/logo.png"></a>

Found:

<a href="https://instagram.com/demo"><i class="icon-instagram"></i></a>

Copy-paste fix:

<a aria-label="[Where this link goes, e.g. Our Instagram]" href="https://instagram.com/demo"><i class="icon-instagram"></i></a>

Missing page language HIGH WCAG 3.1.1 · 1 found

The page does not declare its language, so screen readers may read it with the wrong pronunciation.

Found:

<html>

Copy-paste fix:

<html lang="en">

Mobile zoom is disabled HIGH WCAG 1.4.4 · 1 found

The viewport blocks pinch-zoom, so customers with low vision cannot enlarge text on their phone.

Found:

<meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no">

Copy-paste fix:

<meta name="viewport" content="width=device-width, initial-scale=1">

Accessibility overlay widget detected HIGH WCAG n/a (legal risk) · 1 found

An automated overlay widget was found. Overlays do not fix the underlying code, have been named in many lawsuits, and one vendor was fined $1M by the FTC over its claims. Fix the HTML instead.

Found:

<script src="https://cdn.userway.org/widget.js">

Copy-paste fix:

Remove the overlay script and fix the issues listed in this report directly in your theme or templates.

Medium and low issues

Skipped heading levels MEDIUM WCAG 1.3.1 · 1 found

Headings jump levels (for example H1 to H3), which makes the page structure confusing for screen-reader navigation.

Found:

<h2> … <h4>

Copy-paste fix:

Change <h4> to an <h3> (style it with CSS if it should look smaller).

No main heading (H1) MEDIUM WCAG 1.3.1, 2.4.6 · 1 found

The page has no H1, so assistive technology users cannot quickly find the main topic.

Found:

(no <h1> found)

Copy-paste fix:

<h1>[Your main page heading, e.g. Family Dentistry in Austin]</h1>

No "skip to main content" link MEDIUM WCAG 2.4.1 · 1 found

Keyboard users must tab through the whole menu on every page before reaching the content.

Found:

(no skip link found)

Copy-paste fix:

<a class="skip-link" href="#main">Skip to main content</a> <!-- and on your content wrapper: <main id="main"> -->

Invalid ARIA roles MEDIUM WCAG 4.1.2 · 1 found

Some elements use ARIA roles that do not exist, which confuses assistive technology.

Found:

<nav role="navgation">

Copy-paste fix:

<nav role="[valid role, e.g. button or navigation]">

Contact or checkout fields without autocomplete MEDIUM WCAG 1.3.5 · 2 found

Personal-information fields do not say what they collect, so browsers and assistive tools cannot fill them in for customers with motor or memory disabilities.

Found:

<input type="email" name="email" placeholder="Email for 10% off">

Copy-paste fix:

<input autocomplete="email" type="email" name="email" placeholder="Email for 10% off">

Found:

<input type="text" name="card_number" placeholder="Card number">

Copy-paste fix:

<input autocomplete="cc-number" type="text" name="card_number" placeholder="Card number">

Keyboard focus indicator removed MEDIUM WCAG 2.4.7, 2.4.11 · 1 found

The styles remove the focus outline, so keyboard users cannot see where they are on the page.

Found:

*:focus{outline:none}

Copy-paste fix:

*:focus:focus-visible { outline: 3px solid #1a56db; outline-offset: 2px; }

No Accessibility Statement link MEDIUM WCAG EAA Annex V · 1 found

There is no link to an Accessibility Statement. The European Accessibility Act expects one for consumer-facing services, and it shows good faith to US customers.

Found:

(no accessibility statement link found)

Copy-paste fix:

<a href="/accessibility">Accessibility Statement</a> <!-- in your footer; use the statement generated below -->

Media that plays automatically with sound MEDIUM WCAG 1.4.2 · 1 found

Video or audio starts on its own with sound, which interferes with screen readers.

Found:

<video src="/promo.mp4" autoplay>

Copy-paste fix:

<video src="/promo.mp4" controls>

Your free Accessibility Statement

Paste this onto an /accessibility page and link it from your footer. Edit the contact email first.

HTML:

<section aria-labelledby="a11y-statement-title">
  <h1 id="a11y-statement-title">Accessibility Statement for Demo Outdoor Gear Shop</h1>
  <p>Demo Outdoor Gear Shop is committed to making demo-ecommerce-store.example usable by everyone, including people with disabilities.</p>
  <h2>Our standard</h2>
  <p>We aim to meet the Web Content Accessibility Guidelines (WCAG) 2.2 at Level AA, which is also the basis of the European Accessibility Act (EN 301 549).</p>
  <h2>Current status</h2>
  <p>This website is <strong>partially conformant</strong> with WCAG 2.2 Level AA. Partially conformant means that some parts of the content do not yet fully meet the standard.</p>
  <h2>Known limitations</h2>
  <ul>
    <li>Images missing alt text (WCAG 1.1.1). We are working to fix this.</li>
    <li>Form fields without labels (WCAG 1.3.1, 3.3.2, 4.1.2). We are working to fix this.</li>
    <li>Buttons with no accessible name (WCAG 4.1.2). We are working to fix this.</li>
    <li>Links with no accessible name (WCAG 2.4.4, 4.1.2). We are working to fix this.</li>
    <li>Missing page language (WCAG 3.1.1). We are working to fix this.</li>
    <li>Mobile zoom is disabled (WCAG 1.4.4). We are working to fix this.</li>
    <li>Skipped heading levels (WCAG 1.3.1). We are working to fix this.</li>
    <li>No main heading (H1) (WCAG 1.3.1, 2.4.6). We are working to fix this.</li>
    <li>No &quot;skip to main content&quot; link (WCAG 2.4.1). We are working to fix this.</li>
    <li>Invalid ARIA roles (WCAG 4.1.2). We are working to fix this.</li>
    <li>Contact or checkout fields without autocomplete (WCAG 1.3.5). We are working to fix this.</li>
    <li>Keyboard focus indicator removed (WCAG 2.4.7, 2.4.11). We are working to fix this.</li>
    <li>No Accessibility Statement link (WCAG EAA Annex V). We are working to fix this.</li>
    <li>Media that plays automatically with sound (WCAG 1.4.2). We are working to fix this.</li>
    <li>Accessibility overlay widget detected (WCAG n/a (legal risk)). We are working to fix this.</li>
  </ul>
  <h2>Feedback and contact</h2>
  <p>If you have trouble using any part of this website, please contact us and we will help you and provide the information in another way: <a href="mailto:[email protected]">[email protected]</a>. We aim to respond within 2 business days.</p>
  <h2>How we checked</h2>
  <p>This statement was prepared on 2026-11-02 using a read-only automated review, and we review our site regularly. We do not use accessibility overlay widgets.</p>
</section>

Markdown:

# Accessibility Statement for Demo Outdoor Gear Shop

Demo Outdoor Gear Shop is committed to making demo-ecommerce-store.example usable by everyone, including people with disabilities.

## Our standard
We aim to meet the Web Content Accessibility Guidelines (WCAG) 2.2 at Level AA, which is also the basis of the European Accessibility Act (EN 301 549).

## Current status
This website is **partially conformant** with WCAG 2.2 Level AA. Partially conformant means that some parts of the content do not yet fully meet the standard.

## Known limitations
- Images missing alt text (WCAG 1.1.1). We are working to fix this.
- Form fields without labels (WCAG 1.3.1, 3.3.2, 4.1.2). We are working to fix this.
- Buttons with no accessible name (WCAG 4.1.2). We are working to fix this.
- Links with no accessible name (WCAG 2.4.4, 4.1.2). We are working to fix this.
- Missing page language (WCAG 3.1.1). We are working to fix this.
- Mobile zoom is disabled (WCAG 1.4.4). We are working to fix this.
- Skipped heading levels (WCAG 1.3.1). We are working to fix this.
- No main heading (H1) (WCAG 1.3.1, 2.4.6). We are working to fix this.
- No "skip to main content" link (WCAG 2.4.1). We are working to fix this.
- Invalid ARIA roles (WCAG 4.1.2). We are working to fix this.
- Contact or checkout fields without autocomplete (WCAG 1.3.5). We are working to fix this.
- Keyboard focus indicator removed (WCAG 2.4.7, 2.4.11). We are working to fix this.
- No Accessibility Statement link (WCAG EAA Annex V). We are working to fix this.
- Media that plays automatically with sound (WCAG 1.4.2). We are working to fix this.
- Accessibility overlay widget detected (WCAG n/a (legal risk)). We are working to fix this.

## Feedback and contact
If you have trouble using any part of this website, please contact us and we will help you and provide the information in another way:
- Email: [email protected]

We aim to respond within 2 business days.

## How we checked
This statement was prepared on 2026-11-02 using a read-only automated review, and we review our site regularly. We do not use accessibility overlay widgets.

Automated, read-only technical diagnostic. Not legal advice and not a certification of compliance. Automated tools detect only part of WCAG; manual testing is still needed.

Get told when an update breaks accessibility

The Owner Peace-of-Mind Monitor rescans up to 50 pages weekly, read-only, and emails you in plain English when something new appears.

See plans

Often used together

Or get the Complete Digital Compliance Bundle for $14.99 one-time: Accessibility fix pack, AI-search llms.txt pack and LocalBusiness JSON-LD pack for one site.