Research / PodcastSponsorIndex
Podcast Sponsors by Brand and Category: 2026 statistics from 42 public records
The most common main category is Health and fitness: 17 of 42 records (40.5%) (as of 2026-10-29; source: Public podcast RSS show notes of popular shows (discovered via the iTunes Search API), aggregated by sponsor brand).
Data as of · Compiled by Zalwin from Public podcast RSS show notes of popular shows (discovered via the iTunes Search API), aggregated by sponsor brand
Key findings
- Zalwin's PodcastSponsorIndex dataset holds 42 PodcastSponsorIndex records dated 2026-05-10 to 2026-10-29 (as of 2026-10-29; source: Public podcast RSS show notes of popular shows (discovered via the iTunes Search API), aggregated by sponsor brand). #
- The most common main category is Health and fitness: 17 of 42 records (40.5%) (as of 2026-10-29; source: Public podcast RSS show notes of popular shows (discovered via the iTunes Search API), aggregated by sponsor brand). #
- Across 42 records with a stated shows, the total is 47 and the median is 1; the largest is 4 (BetterHelp) (as of 2026-10-29; source: Public podcast RSS show notes of popular shows (discovered via the iTunes Search API), aggregated by sponsor brand). #
- The top 10% of records by shows (4 of 42) account for 19.1% of the total (as of 2026-10-29; source: Public podcast RSS show notes of popular shows (discovered via the iTunes Search API), aggregated by sponsor brand). #
- 17 of 42 records (40.5%) are dated within the 30 days before 2026-10-29 (source: Public podcast RSS show notes of popular shows (discovered via the iTunes Search API), aggregated by sponsor brand). #
PodcastSponsorIndex records by main category
| Group | Records | Share |
|---|---|---|
| Health and fitness | 17 | 40.5% |
| Marketing | 9 | 21.4% |
| AI | 5 | 11.9% |
| Science | 3 | 7.1% |
| Comedy | 3 | 7.1% |
| Business | 3 | 7.1% |
| Technology | 1 | 2.4% |
| News and politics | 1 | 2.4% |
Methodology and data provenance
- Sample: 42 public records dated 2026-05-10 to 2026-10-29; illustrative samples excluded.
- Source: Public podcast RSS show notes of popular shows (discovered via the iTunes Search API), aggregated by sponsor brand. Refreshed automatically about every 168 hours; figures above are as of 2026-10-29.
- Shares are of all records in the dataset; totals and medians use only records with a stated shows.
- Organization-level data only. Informational; verify individual records at the official source.
Cite this study
Zalwin Research, "PodcastSponsorIndex statistics" (data as of 2026-10-29), https://zalwin.com/research/podcastsponsorindex
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