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Johnston Investment Counsel, LTD. vs Midwest Financial Associates, INC.: NewRiaPulse comparison

Johnston Investment Counsel, LTD.'s amount of 125 is 1.0x Midwest Financial Associates, INC.'s 124 (44th percentile). Johnston Investment Counsel, LTD. is dated 2026-09-28; Midwest Financial Associates, INC. 2026-04-23.

Data as of · Compiled by Zalwin from SEC monthly roster of registered investment advisers (Form ADV data)

Both records plus every comparable IL record, with all columns and source links · Card, Apple Pay, Google Pay or Link via Stripe

How does Johnston Investment Counsel, LTD. compare to Midwest Financial Associates, INC.?

FieldJohnston Investment Counsel, LTD.Midwest Financial Associates, INC.
FirmJohnston Investment Counsel, LTD.Midwest Financial Associates, INC.
Legal nameJohnston Investment Counsel, LTD.Midwest Financial Associates, INC.
CRD109726158573
StatusApprovedApproved
Registered with the SEC2026-09-282026-04-23
Latest Form ADV filing2026-09-292026-07-07
LocationPeoria, IL, United StatesRockford, IL, United States
Regulatory AUM$124,954,747$123,922,245
Accounts305632
Employees24
WebsiteHTTPS://WWW.LINKEDIN.COM/IN/GREGORYAJOHNSTON/
amount percentile44th43rd
Score75/10040/100
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Official records: Johnston Investment Counsel, LTD. · Midwest Financial Associates, INC.

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From the SEC's public monthly roster of registered investment advisers (Form ADV data). Firm level only: we leave out firms whose name is a person's name and never list individual representatives. Registration is not an endorsement by the SEC.

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