Midwest Financial Associates, INC.: new SEC registration, $124M AUM, Rockford, IL
Midwest Financial Associates, INC. (Rockford, Illinois): new SEC registration, $124M AUM, Rockford, IL. Its amount of 124 is below the median of 134 (43rd percentile). Dated 195 days ago, it serves as a historical benchmark. Score 40/100. As of 2026-10-28, from SEC monthly roster of registered investment advisers (Form ADV data).
Data as of · Compiled by Zalwin from SEC monthly roster of registered investment advisers (Form ADV data)
amount: 124 · 43th percentile of 1,149 NewRiaPulse records · 0.9x the median
Free preview: all 10 published fields of this record are shown below. Locked: 56 related IL NewRiaPulse records and the 6-column CSV export.
| Field | Value |
|---|---|
| Firm | Midwest Financial Associates, INC. |
| Legal name | Midwest Financial Associates, INC. |
| CRD | 158573 |
| Status | Approved |
| Registered with the SEC | 2026-04-23 |
| Latest Form ADV filing | 2026-07-07 |
| Location | Rockford, IL, United States |
| Regulatory AUM | $123,922,245 |
| Accounts | 632 |
| Employees | 4 |
| amount percentile | 43th of 1,149 (median 134, 0.9x median) |
| Peer records CSV (57 IL records) | 🔒 Click to unlock → |
| CRM-ready export with official source URLs | 🔒 Click to unlock → |
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CSV columns: Firm · AUM · Accounts · City · State · Registered · official source URL
- Source agency: SEC monthly roster of registered investment advisers (Form ADV data)
- Record date: 2026-04-23
- Data refreshed: 2026-10-28
- Refunds on request within 14 days
Top NewRiaPulse records (IL first): Old Mission Asset Management LLC · Invision Management, INC. · Cohen Capital · Intentgen Financial Partners · Bulletproof Capital, LLC · Browse all by state and category →
LIVE PUBLIC DATA Source: SEC monthly roster of registered investment advisers (Form ADV data) · Last refreshed: Wed, 28 Oct 2026 20:49:58 GMT
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Peer benchmark and outreach value: Midwest Financial Associates, INC. and 57 Illinois peers
- Illinois NewRiaPulse records like this one: 57
- Midwest Financial Associates, INC.'s amount: 43rd percentile of 1,149 records
- Timing: Low: older than 30 days
- Estimated pipeline if you contact every Illinois peer: $11,400 (peers × rate × deal size; an estimate from your assumptions, not a forecast)
40 / 100 Score
- $124M under management.
What is the NewRiaPulse record for Midwest Financial Associates, INC. in Rockford, Illinois?
Midwest Financial Associates, INC. received SEC registration as an investment adviser (2026-04-23) with $123,922,245 in regulatory assets under management, based in Rockford, IL.
How does Midwest Financial Associates, INC. compare to other Illinois NewRiaPulse records?
Its amount of 124 is below the median (43th percentile); smaller records often move faster and face less competition. It is 195 days old; check the official source for later updates before acting.
Midwest Financial Associates, INC. vs. top 3 peers
| Organization | Location | Amount | Percentile | Record date | Compare |
|---|---|---|---|---|---|
| Midwest Financial Associates, INC. | Rockford, IL | 124 | 43rd | 2026-04-23 | This record |
| Johnston Investment Counsel, LTD. | Peoria, IL | 125 | 44th | 2026-09-28 | Compare Midwest Financial Associates, INC. vs Johnston Investment Counsel, LTD. → |
| Crosspoint Capital Management | Orinda, CA | 117 | 34th | 2026-09-22 | View record → |
| Knecht Capital Management, LLC | 116 | 33rd | 2026-09-23 | View record → |
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From the SEC's public monthly roster of registered investment advisers (Form ADV data). Firm level only: we leave out firms whose name is a person's name and never list individual representatives. Registration is not an endorsement by the SEC.