AI search accuracy for law firms: what ChatGPT and Perplexity need
When people ask ChatGPT, Perplexity, Claude or Google AI about law firms, the answers depend on what those assistants can read on your site. These are the facts they most often need, and get wrong when they are missing or not machine-readable.
Facts AI assistants need from these sites
- Practice areas and jurisdictions served
- Free consultation and fee structure (contingency, flat fee)
- Office locations and hours
- Attorney names and bar admissions
What we found on 41 law firms websites
- 90% have any structured data (JSON-LD)
- 63% identify the business in structured data
- 44% publish machine-readable opening hours
- 44% publish machine-readable pricing
- 20% have FAQ structured data
- 34% have an /llms.txt file
- 98% have a meta description
None of the sampled sites block the major AI crawlers in robots.txt.
Methodology: Read-only scan of the homepage and up to 2 linked pages of 41 public law firms websites in six U.S. metros (Austin, Chicago, Denver, Atlanta, Seattle, Phoenix), scanned 2026-10-26. Site list from OpenStreetMap (© OpenStreetMap contributors, ODbL). Our crawler honors robots.txt; individual sites are never named. Automated checks find only some issues, and these figures describe the sample, not every business or any legal conclusion. About our crawler.
Check your site now
Run the free audit. It shows which AI crawlers your robots.txt blocks and generates a ready-to-upload /llms.txt and structured data (JSON-LD) with your real facts, so assistants have accurate information to quote.
Frequently asked questions
What should law firms check first?
Practice areas and jurisdictions served.
How do I check my own site?
Run the free audit. It shows which AI crawlers your robots.txt blocks and generates a ready-to-upload /llms.txt and structured data (JSON-LD) with your real facts, so assistants have accurate information to quote.
Is this legal advice?
No. These are technical guidelines and an automated, read-only check, not legal advice or a certification.
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Also see AccessPulse for law firms.
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Or get the Complete Digital Compliance Bundle for $14.99 one-time: Accessibility fix pack, AI-search llms.txt pack and LocalBusiness JSON-LD pack for one site.