AI search accuracy for real estate brokerages: what ChatGPT and Perplexity need
When people ask ChatGPT, Perplexity, Claude or Google AI about real estate brokerages, the answers depend on what those assistants can read on your site. These are the facts they most often need, and get wrong when they are missing or not machine-readable.
Facts AI assistants need from these sites
- Areas and neighborhoods served
- Agent names and contact details
- Commission and fee information
- Office locations and hours
What we found on 39 real estate brokerages websites
- 67% have any structured data (JSON-LD)
- 36% identify the business in structured data
- 18% publish machine-readable opening hours
- 15% publish machine-readable pricing
- 3% have FAQ structured data
- 33% have an /llms.txt file
- 92% have a meta description
AI crawler blocks in robots.txt: 5% block GPTBot, 3% block ClaudeBot, 3% block Google-Extended.
Methodology: Read-only scan of the homepage and up to 2 linked pages of 39 public real estate brokerages websites in six U.S. metros (Austin, Chicago, Denver, Atlanta, Seattle, Phoenix), scanned 2026-10-26. Site list from OpenStreetMap (© OpenStreetMap contributors, ODbL). Our crawler honors robots.txt; individual sites are never named. Automated checks find only some issues, and these figures describe the sample, not every business or any legal conclusion. About our crawler.
Check your site now
Run the free audit. It shows which AI crawlers your robots.txt blocks and generates a ready-to-upload /llms.txt and structured data (JSON-LD) with your real facts, so assistants have accurate information to quote.
Frequently asked questions
What should real estate brokerages check first?
Areas and neighborhoods served.
How do I check my own site?
Run the free audit. It shows which AI crawlers your robots.txt blocks and generates a ready-to-upload /llms.txt and structured data (JSON-LD) with your real facts, so assistants have accurate information to quote.
Is this legal advice?
No. These are technical guidelines and an automated, read-only check, not legal advice or a certification.
More industry guides
Dental clinics Medspas Law firms CPA and accounting firms Restaurants Boutique hotels Auto dealers Online apparel stores Home services (plumbing, HVAC, electrical)
Also see AccessPulse for real estate brokerages.
Often used together
- OpenGraphPreviewPulse
- SitemapHealthPulse
- Clinical Trial Phase Milestone + Specialty Equipment & Vendor Procurement Multi-Signal Trigger
- Municipal Public Works Prime Contract Inspection & Recertification Rebid Window
- Federal & State IT Integration Contract Statutory License Renewal Tracker
- GdprDpaRopaKit
Or get the Complete Digital Compliance Bundle for $14.99 one-time: Accessibility fix pack, AI-search llms.txt pack and LocalBusiness JSON-LD pack for one site.