Local search schema for cleaning services: what to mark up

Search engines and AI assistants read structured data (JSON-LD) to show cleaning services's hours, location and services. Here is what to include, and a free check to see what your page is missing.

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Recommended type

HouseCleaning or ProfessionalService

Fields that matter most

service area, services, pricing and phone, plus geo coordinates, opening hours (openingHoursSpecification), url, image or logo, and sameAs links to your official profiles.

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Frequently asked questions

Which schema.org type should cleaning services use?

HouseCleaning or ProfessionalService. It is a more specific kind of LocalBusiness, which helps search engines understand what you do.

What fields matter most?

For cleaning services: service area, services, pricing and phone. Name, address and phone should match your Google Business Profile exactly.

Should I add review stars to my own site?

Only if the ratings reflect genuine reviews collected on your site. Search engines generally do not show review stars that a business publishes about itself.

More trade guides

Restaurants Dentists HVAC contractors Roofers Plumbers Electricians Medspas Personal injury lawyers Auto repair shops Hair salons Chiropractors Veterinarians Real estate agents Accountants and CPAs Landscapers

Often used together

Or get the Complete Digital Compliance Bundle for $14.99 one-time: Accessibility fix pack, AI-search llms.txt pack and LocalBusiness JSON-LD pack for one site.