Local search schema for personal injury lawyers: what to mark up
Search engines and AI assistants read structured data (JSON-LD) to show personal injury lawyers's hours, location and services. Here is what to include, and a free check to see what your page is missing.
Recommended type
LegalService or Attorney
Fields that matter most
practice areas, office address, hours and phone, plus geo coordinates, opening hours (openingHoursSpecification), url, image or logo, and sameAs links to your official profiles.
Check your page now
The free 12-point check is read-only and shows exactly which fields are missing.
Frequently asked questions
Which schema.org type should personal injury lawyers use?
LegalService or Attorney. It is a more specific kind of LocalBusiness, which helps search engines understand what you do.
What fields matter most?
For personal injury lawyers: practice areas, office address, hours and phone. Name, address and phone should match your Google Business Profile exactly.
Should I add review stars to my own site?
Only if the ratings reflect genuine reviews collected on your site. Search engines generally do not show review stars that a business publishes about itself.
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Often used together
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