Local search schema for real estate agents: what to mark up
Search engines and AI assistants read structured data (JSON-LD) to show real estate agents's hours, location and services. Here is what to include, and a free check to see what your page is missing.
Recommended type
RealEstateAgent
Fields that matter most
areas served, office address, phone and agent profiles, plus geo coordinates, opening hours (openingHoursSpecification), url, image or logo, and sameAs links to your official profiles.
Check your page now
The free 12-point check is read-only and shows exactly which fields are missing.
Frequently asked questions
Which schema.org type should real estate agents use?
RealEstateAgent. It is a more specific kind of LocalBusiness, which helps search engines understand what you do.
What fields matter most?
For real estate agents: areas served, office address, phone and agent profiles. Name, address and phone should match your Google Business Profile exactly.
Should I add review stars to my own site?
Only if the ratings reflect genuine reviews collected on your site. Search engines generally do not show review stars that a business publishes about itself.
More trade guides
Restaurants Dentists HVAC contractors Roofers Plumbers Electricians Medspas Personal injury lawyers Auto repair shops Hair salons Chiropractors Veterinarians Accountants and CPAs Landscapers Cleaning services
Often used together
- CitePulse
- SitemapHealthPulse
- LaLahdAffordableHousingPulse
- TTB Commercial Winery & Brewery Permit Contract Re-Bid Window Tracker
- MshaMinePulse
- ShopifySpeedSchemaPulse
Or get the Complete Digital Compliance Bundle for $14.99 one-time: Accessibility fix pack, AI-search llms.txt pack and LocalBusiness JSON-LD pack for one site.