Local search schema for dentists: what to mark up
Search engines and AI assistants read structured data (JSON-LD) to show dentists's hours, location and services. Here is what to include, and a free check to see what your page is missing.
Recommended type
Dentist
Fields that matter most
address, phone, opening hours, insurance notes and services offered, plus geo coordinates, opening hours (openingHoursSpecification), url, image or logo, and sameAs links to your official profiles.
Check your page now
The free 12-point check is read-only and shows exactly which fields are missing.
Frequently asked questions
Which schema.org type should dentists use?
Dentist. It is a more specific kind of LocalBusiness, which helps search engines understand what you do.
What fields matter most?
For dentists: address, phone, opening hours, insurance notes and services offered. Name, address and phone should match your Google Business Profile exactly.
Should I add review stars to my own site?
Only if the ratings reflect genuine reviews collected on your site. Search engines generally do not show review stars that a business publishes about itself.
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Often used together
- CitePulse
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- MshaMinePulse
- ShopifySpeedSchemaPulse
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